Following recent backlash, Apple has announced it will offer a reduced, $29 (USD) cost for battery replacements to customers with older iPhones. This reduces the original price of $79 (USD), and is being issued as part of an apology for their lack of communication regarding power management changes they made starting in iOS 10.2.1, ultimately slowing down performance in older iPhone models with aging batteries. The backlash stems from problem that many users believe Apple has slowed down performance on older iPhones, encouraging them to purchase new ones.
While Apple strongly claims that they’ve implemented the power management changes for beneficial reasons, the problem at hand is their lack of transparency of this tactic with it’s users. Would older iPhone users have been more accepting of this feature if Apple was honest with the technical aspect of these updates? Maybe. Instead of disclosing all information, when newer iOS updates were released (starting from iOS 10.2.1 in February 2017), Apple vaguely described them as including “bug improvements”.
If users were made rightfully aware of the intention behind these updates and the proceeding side effects, at least they would be able to make an informed decision on whether or not to buy an iPhone again. If they did decide to, they would’ve known what they would be getting themselves into in the long run. The element of surprise was surely the fire that ignited mass disappointment and anger. It is for this very reason that Apple is apologizing and offering the reduced battery cost replacement in the first place.
“We’ve been hearing feedback from our customers about the way we handle performance for iPhones with older batteries and how we have communicated that process. We know that some of you feel Apple has let you down. We apologize. There’s been a lot of misunderstanding about this issue, so we would like to clarify and let you know about some changes we’re making.
First and foremost, we have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades. Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that.”
You can read the entire message by Apple here.
The discount is effective immediately worldwide, and will remain available until the end of 2018, with one condition… the reduced battery price is only available for users who have an iPhone 6 or newer. The good news is that Apple will replace the battery in your iPhone 6 (or later) even if it doesn’t necessarily have to be replaced yet. Since the iOS updates are meant to slow down performance in older iPhones and prolong the battery life, new iPhone 6’s (or later) won’t even be affected, yet.
Your battery power is determined by a Genius Bar Diagnostic Test, but even if your iPhone passes the test, you can still get your battery replaced for the reduced cost. If your battery is in good health, we recommend to wait until later on in the year, since the offer is valid through December 2018.
If you’d like to replace the battery on your iPhone 6 (or later), heres a step by step guide:
1. Go to https://getsupport.apple.com and select “See your products”
2. Sign in using your Apple ID
3. A list of your registered Apple products will appear once you’ve signed in. If you have an iPhone 6 or later, select it from your product list.
4. The next page will prompt you to indicate the problem with your iPhone. Select “Battery, Power & Charging”.
5. Select “Battery replacement”.
6. After you select battery replacement, it will bring you to this page. You now have a few different options on how to get your iPhone serviced. The easiest way is to simply bring it into your local Apple Store for the replacement. While sending it in can take up to 5 business days, if you personally bring your iPhone in, the battery replacement is typically completed while you wait. To avoid lengthy wait times, make sure you schedule an appointment with the Apple Genius Bar at the store location of your choice.
We’ve all been there before… walking into the Apple store and leaving 2 hours later because you spent half your time waiting for one of those red t-shirts to pay attention to you.